h e l l o !

I’m Sharon Koh, personal / wardrobe stylist, based out of the beautiful San Francisco Bay Area. I've spent nearly two decades (officially) working in the fashion & retail space, although my love for the industry really began as a little girl. My parents owned a small women’s boutique, and I remember my weekends spent at the store pulling my own outfits together.

I spent most of my career at Gap Inc, working for iconic brands Old Navy & Banana Republic in merchandising & product strategy, where I learned the business of fashion and began to develop my own personal sense of style & acute attention to detail.

Proceeding my career at Gap Inc, I founded and was the creative director for a modern kids clothing company, IDDY BIDDY. It was here I fell in love with the art of styling & art direction and its power to bring a brand to life!

Today, my work in styling focuses on creating & capturing unforgettable looks for clients & their brands, while staying true to my ethos of “intersecting the laid back with the refined.”